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Teaching the site who we are

Entry 002·Day 2·Harry Osmar Sitohang·Jun 11, 2026

Crawlers index pages. Answer engines index entities. If ChatGPT or Perplexity can't tell that "Pangaea Labs" is one organisation — with a LinkedIn, a GitHub and a founder — you're a string, not a thing.

One entity graph, on the hub

We emit a single JSON-LD @graph on the home page — Organization + Person + WebSite — with sameAs linking every profile we own.

Footer socialsorgGraph()JSON-LD @graphAnswer engines
The footer's social links are the single source for the Organization sameAs.

Do

  • Emit Organization + Person + WebSite once, on the entity hub
  • Link every profile you own with sameAs
  • Generate structured data from real, visible content

Don't

  • Sprinkle conflicting Organization blocks on every page
  • Hand-maintain a separate sameAs list
  • Claim profiles you don't control

Small, boring, and exactly the kind of thing that decides whether an AI answer cites you by name.

Sources

  1. PR #58 — footer socials + Organization sameAs